OxiClean has nearly half a million followers on Facebook looking for cleaning tips, product information, and promotions. Sometimes posts would inform consumers of new product arrivals, other times they would simply wish users a happy holiday. Though a mixture of gifs, cinemagraphs, videos, and static imagery, we reached millions of Facebook users a week with our posts. That's the power of OxiClean.
I was a part of a small team tasked with concepting and producing bi-weekly content for the OxiClean social media pages. Most of the posts revolved around holidays, coupons, or new product launches.